Out-of-home viewing is helping boost linear TV viewership amid 24/7 news cycle
Amid the many types of content available to consumers today, news is a media mainstay. Yet despite content fragmentation across devices and platforms, linear TV remains a primary source of news for U.S. adults, and not just in the comfort of their homes. Today, news on linear TV transcends location, as people of all ages […]
Millennials on Millennials: TV and Digital News Consumption
Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the globe because of their size as a cohort and […]
TIME FLIES: U.S. ADULTS NOW SPEND NEARLY HALF A DAY INTERACTING WITH MEDIA
The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good […]
Streamers Show Strong Ties With Traditional TV
There’s little doubt that video streaming is on the rise, largely as streaming devices become standard fare for consumers seeking diverse content options. This trend notwithstanding, unseating traditional TV watching—live and time-shifted—as the dominant medium across the U.S. remains a real challenge. On a typical day, 93% of streamers watched traditional TV, as detailed in […]
As The Media Universe Grows, Ad-Supported Content Remains A Preferred Source
Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers are spending time with has remained fairly consistent. Ad-supported content remains the medium that consumers gravitate toward the majority of the time in their viewing habits. CONSUMERS TIME SPENT VIEWING AD-SUPPORTED […]