PAVING OUR PATH FORWARD: INNOVATING LINEAR AD DELIVERY FOR THE FUTURE, NOW!
By Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads have in […]
IN THE ‘NEW NORMAL’ OF COVID-19, LOCAL TV NEWS PROVES TO BE THE MEDIUM OF CHOICE FOR NEWS AND INFORMATION
As concerns and restrictions around the novel coronavirus (COVID-19) heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities. While the U.S. began to experience the impact later than other parts of the world, a recent Nielsen analysis highlights a notable spike […]
TV is Dead; or is it just maturing?
Myth. TV is dead The rise of OTT in recent years has often been publicized as the end of the TV as we know it, but is this true? Comscore wanted to investigate whether digital, OTT and other platforms really mean the end of traditional TV or whether there is a place for TV in […]
The NP Dodge Voice highlighted A&K Marketing
The NP Dodge Voice highlighted A&K Marketing as one of 18 incredible Women-Owned Businesses & Organizations in Omaha. The Dodge Voice is a community-focused publication featuring local happenings and business features in Omaha, Lincoln, and Council Bluffs.
The Oracle
We very fortunate to work with Charisma Media to market nationally the New York Times Best Selling Book called the Oracle by Jonathan Cahn a New York Times Best Selling Author of the Harbinger, The Book of Mysteries, and The Paradigm.