Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Nielsen – Insights: Streaming captures 37.7% of total TV viewing; Paramount+ enters with 1% of TV usage As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video gaming provided a […]
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May, claiming 31.9% of total TV time. May is historically the month when TV viewership is at its lowest, and […]
THE GAUGE SHOWS SEASONALITY, SPORTS AND STREAMING CONTENT DRIVE SHIFTS IN VIEWING
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable (NHL, NBA, MLB) […]
COVID-19 CHANGED THE ADVERTISING PLAYBOOK. NOW WHAT?
By Heather Jordan, SVP, Product Management, Ad Intel, Nielsen Even as the world begins to re-open more permanently, it’s clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today’s media ecosystem is change. The good news is that […]
The Harbinger II The Return
A&K Marketing is very fortunate to work with Charisma Media / Frontline to create and market nationally The New York Times Best Selling book called “The Harbinger II The Return”, by Jonathan Cahn a New Times Best Selling Author of the Harbinger, The Book of Mysteries, The Paradigm, and The Oracle. The Harbinger II – […]