The Truth Is Out There: Knowing The Real Addressable Universe is Crucial to TV Buys
The old industry adage of garbage in, garbage out couldn’t be more applicable when it comes to advanced demographics. After all, in order for agencies to accurately plan and execute media campaigns beyond age and gender—and for media owners to appropriately value these advanced demographics—it’s crucial for them to know how many of these people […]
FAN FAVORITE: RADIO LISTENERS SPEND 58% OF THEIR TUNE-IN TIME WITH THEIR FAVORITE STATION
Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, […]
IT’S ALL ABOUT LOCAL NEWS
If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017. According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans. […]
NIELSEN ESTIMATES 119.6 MILLION TV HOMES IN THE U.S. FOR THE 2017-18 TV SEASON
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian […]
Nielsen Recommends Business Leaders Stress The Need To Listen What Your Brand Tells You.
As anyone involved in the consumer product space can attest, it’s a different ballgame than it was just a short time ago. In the U.S. for example, the largest food and beverage manufacturers have lost about $2 billion in market share to smaller operators. So while it’s been well documented in the first half of […]