- On May 19, 2015
- phone use, Web channel marketing
Take just a moment and think about how connected we are to a little device that we all carry with us. It has become a source of entertainment, communication, information and, of course, a huge source for shopping. Next time you are out to dinner with your family, take a look around the restaurant and notice how many people are sitting at a table, engaged not with the people who are sitting with them but instead with their phone.
In 2014, web engagement via mobile devices reached a huge milestone. Mobile web consumption surpassed desktop usage. This is a big indicator that web advertising strategies from the early 2000s (and even the last few years) are now out of date. The opportunities for business to reach their customers with digital are infinite.
How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:
- 99.5 percent access content/information.
- 63.1 access the Internet.
- 62.1 percent check email.
- 49.2 percent listen to music.
- 46 percent play games.
- 41.7 percent download and use apps.
- 15 percent make purchases.
- 15 percent read a book.
Mobile devices have become a great source for advertisers to reach their targeted customer. Unlike in the past, consumers make themselves available to be reached throughout the day. No longer do you have to wait until drive time or prime time to capture the consumer.
Consumers today spend nearly 60 percent of their time on the Internet, taking it everywhere they go. What’s more, they willingly provide us as marketers a plethora of information about them via their online behavior.
Web channel marketing has become an important part of any advertising campaign. It is highly targetable, trackable and provides a valuable delivery of YOUR message right to an engaged consumer.