Nielsen – Insights: Streaming captures 37.7% of total TV viewing; Paramount+ enters with 1% of TV usage As kids closed their books to end another

Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.

By Heather Jordan, SVP, Product Management, Ad Intel, Nielsen Even as the world begins to re-open more permanently, it’s clear that the pandemic will have

A&K Marketing is very fortunate to work with Charisma Media / Frontline to create and market nationally The New York Times Best Selling book called

By Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a