A&K Marketing was awarded the distinct privilege of working with Charisma House Publications/Front Line books to promote the New York Times Best Selling titles The Harbinger and follow-up publication The Mystery of the Shemitah Unlocked, both by author Rabbi Jonathan Cahn.
A&K created the television, radio and web ads for the launch of The Harbinger in 2012. The launch of the national media schedules developed, placed and executed by A&K Marketing, drove sales, and it was just a matter of time before the book hit the New York Times Best Sellers list. The Harbinger remained there for more than 100 weeks. Not since Hal Lindsey’s Late, Great Planet Earth and Tim LaHaye and Jerry Jenkins’ Left Behind series has books of this genre reached such a mass audience in the book publishing industry.
The follow-up publication, The Mystery of the Shemitah Unlocked, hit shelves in 2014 and A&K was again instrumental in developing both the creative elements and the national media strategy that drove sales effectively to prominent status on the New York Times list. As of summer 2015, The Shemitah sits at number 8.
Online ads created for the Shemitah campaign