A&K Marketing was instrumental in developing, negotiating, implementing and ultimately launching a multi-year sponsorship with the Portland Trail Blazers and Massage Envy Spa Portland.
We ensured the sponsorship accomplished these goals:
- It branded Massage Envy Spa to an engaged and loyal audience that strategically fit the targeted audience.
- It provided a call to action component within the sponsorship.
- We were able to use the Blazers logo for regional marketing efforts, and Massage Envy Spa was branded as the “Preferred Massage Partner” to a loyal fan base.