With more than 70 years in the automotive business, Gene Steffy Chrysler is a proud 5-star dealership that continues to stand out in a crowded automotive market.
As with any brand, periodic updates to the visual look are necessary to stay connected with the ever-changing consumer market. When updating a company’s visual image, it is important to refresh the look without losing the identity of what made them who they are. In other words – with the updated look, people still need to easily recognize the company and its vision.
A&K was instrumental in developing an updated look of the video and print elements strengthening the dealership’s image.