Omaha, Nebraska

Dry Basement Foundation campaign

Project Description

Dry Basement Foundation Repair services many communities throughout the Midwest, providing foundation and waterproofing services and repair to both homeowners and businesses.

A&K was presented with the prospect of creating a new series of ads that showcased the company in a creative fashion that was relatable to the audience. Showing a cracked foundation, or someone walking in water in a basement had been done so many times, by so many repair companies we were tasked with finding a way to “show the same thing” only make the story unique to Dry Basement. This was accomplished through the use of animation.