IT’S ALL ABOUT LOCAL NEWS
If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017. According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans. […]
NIELSEN ESTIMATES 119.6 MILLION TV HOMES IN THE U.S. FOR THE 2017-18 TV SEASON
According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 304.5 million, which represents a 0.9% increase from last year. Increases in U.S. Hispanic, black and Asian […]