Nielsen Recommends Business Leaders Stress The Need To Listen What Your Brand Tells You.
As anyone involved in the consumer product space can attest, it’s a different ballgame than it was just a short time ago. In the U.S. for example, the largest food and beverage manufacturers have lost about $2 billion in market share to smaller operators. So while it’s been well documented in the first half of […]
Nielsen’s Radio Listening Insights for Summer Formats
Americans are deep into the summer season now, and as the days slowly begin to draw shorter, there’s a lot to examine in Nielsen’s June portable people meter (PPM) insights. Historical precedent has shown that radio listening habits shift during the warmest months of the year—and every year one format grows more during the summer […]